THE MOST IMPORTANT BIT ON THIS BLOG IS AT THE BOTTOM – DON’T FORGET TO READ IT.
I’m starting to write a new column on a popular website called India Incorporated (www.indiaincorporated.com) where I hope to interview high profile business leaders, professionals, and other such people on their views on their charitable interests and giving.
When researching and writing my book on Indian entrepreneurship, I was positively flabbergasted with the level of personal involvement that high profile people invest in giving back to good causes, which I found refreshing and inspiring. But, I wondered why we’d never read about such acts of kindness and generosity in our media. I know I’d be interested.
Was it because they felt that this was “private” i.e should not be spoken about? Well, no.
If you opened the Annual Report (which is a marketing document) of their businesses, you’d find sections on how they were making a social impact by leveraging their resources effectively – so my assumption that their charity was “private” proved to be wrong.
So, why is it that we don’t read about their views on the subject of ‘Giving’?
It’s this I hope to contribute.
What I need your help on is to compile a generic list of questions you’d like answered from business leaders on charitable giving. If you’d like to contribute, then please leave a comment at the end of this blogpost.