I’ve got a small dilemma that I need your help in resolving. You may be aware that for the last two years or so, I’ve been writing a book on the emergence of Indian companies in international markets, and have profiled ten Indian CEOs / entrepreneurs / promoters such as Narayana Murthy, Baba Kalyani, Subhash Chandra, Malvinder Singh, Kishore Lulla etc. who have lead the charge to globalise their firms.
Well, I’ve now finished writing the book and can now focus on the presentational aspects of the project, of which, the most important being (at least for today) the title of the book. My original choice was: ‘India Inc: How India’s Top Ten Business Leaders are Winning Globally’. However, as a result of the economic downturn, is this title appropriate, given that the world has been turned on it’s head as a result of the banking crisis and subsequent global recession?
It would seem a little to extravagant to use the original title in the environment we’re currently in.
For this reason, I’m searching for something appropriate as a subtitle to ‘India Inc: xyz…’. Or is ‘India Inc.’ substantial enough?
Your ideas are welcome.