As long as I remember, I’ve always been a fan of books. Over time, the range of books that I’ve bought has expanded to include all types of subjects and genres, resulting in an eclectic mix being crammed on my book-shelf at home. I’ve impulsively bought books in markets; in airports on my business travels; and on the net when I’ve managed to write a list of things to order on-line.

So, when I turned 30, I wrote a list of things that I wanted to achieve, but, as with new year’s resolutions, never imagined that I would actually make any headway on any of these.

My list included jumping out of a plane (a skydive), earning my first million, solving third world debt, flying to the moon, and writing a book. So, achieving two of the above with five years to go before I make another list – on my 40th, is – at least in my view, not bad going.

The launch event, last Thursday, was a major milestone in my life. On a personal level, it feels great to have my name on a book, and look forward to seeing it in places that I normally shop. It kinda felt strange to be at the launch event – professionally my firm organises these for others, so it was weird to be the centre of attention at my own! On a professional basis, it’s gratifying to be able to contribute to such an important subject and feel that the book will lead to bigger and better things for me and my firm.

At the event, it seemed that everyone kept on asking me the same two questions – ‘what gave you the idea?’ and ‘what does it feel like?’, and my wife laughingly told me that lots of people kept on approaching her to ask whether ‘she was proud of me’.
My reason for writing the book was quite simply that I believed that with all the talk of India’s emergence on the world stage, a wider audience needed to become familiar with the trailblazers that were making it happen. Yes, it would’ve been great to have the obvious names like Ratan Tata and the Ambani brothers, but it would be doing the subject a disservice to ride on their shoulders as many others have.

From the outset, I was quite clear that mine wasn’t going to be an investigative book, it was meant to be an introduction to a set of role models emanating out of India that will one day, be referred to – along with, some of the biggest entrepreneurial icons that the West seems to love. I’ve always been puzzled as to how a guy like Narayana Murthy, who founded Infosys by borrowing Rs 10,000 from his wife, has gone on to build a firm that employs people all around the globe and earns over 50% of its revenues from the US, but is still largely unknown.

Or a Baba Kalyani, whose firm manufactures components for every single vehicle in the US & Europe. Or take Subhash Chandra, who apart from Zee TV, owns a firm called Essel who manufactures over 30% of the world’s toothpaste tubes! Despite their global reach and success, how comes no one, apart from hard-nosed business journalists & professional India watchers, know anything about them?

With formalities being conducted by Stephen Pound MP, who as everyone expected, was on absolute form that evening, delivered his trademark, side-splitting, remarks, to the annoyance of the next speaker, who would inevitably find it hard to follow such a performance.

So, for this reason, I was totally taken aback with the expert commentary provided by Dixit Joshi, MD of Asian & European Equities at Barclays Capital, who explained that the world needs to understand the thinking taking place in India’s boardrooms in order to address some of the world’s biggest challenges.

Having taken the temperature of the room, I decided to put the speech that I’d crafted to one side and speak ex-tempore on my reasons for undertaking the mammoth task of writing a business book, in an age when the rules were being re-written as a result of the global recession and credit crisis. Importantly, I remembered to thank a few people who’d made the event happen. I took the opportunity to thank my wife, as without her support and love, I wouldn’t have been able to see this project to completion.

I had a great night. I felt humbled by the massive turnout. I was touched with the words that were spoken about me, the book, my firm, and my family.

At the end of the night, I struggled to articulate my emotions, and hence have take a few days to write this post, but the over-arching message remains the same – ‘thanks’.

You can read a write-up of the event, take a look at the pics, and watch footage of the speeches here:
http://www.redhotcurry.com/entertainment/books/launches/india-inc.htm

Mark Kobayashi-Hillary’s also uploaded some photos and videos, which can be accessed here:
http://www.flickr.com/photos/markhillary/sets/72157623260177684/
http://www.youtube.com/watch?v=YBZpdlIyjiM
http://www.youtube.com/watch?v=qt2LqWb1scA