Remember those words? Remember Bob Geldof on TV during Live Aid launching into a tirade asking people to call in to pledge money for the people of Ethiopia? Well, guess what?

I’m on my way to Addis for the Africa Summit of the World Economic Forum, which last year was held in Cape Town – in Africa’s largest economy – South Africa. So, when they announced that this year it’d be in Ethiopia, I, and many others, looked a little puzzled – about their choice.

Since then, I’ve paid attention to everything “African” and am actually looking forward to attending, knowing that Ethiopia is one of world’s fastest growing economies – YES, you read correctly – Ethiopia’s BOOMING – who would have thought!!

Take a look at this BBC report if you want to learn more: http://www.bbc.co.uk/news/world-africa-15739706

I’m going to be live tweeting from Addis, so please do follow me on Twitter if you want to know what’s being said.