The book tour begins…

The last few weeks have been quite thrilling, as there’s been a lot of activity that’s definitely contributed to the book being noticed and being talked about. For example, the UKs International Trade Minister referenced the book in an article that he penned for the Economic Times of India. Also, www.indiaincthebook.com received a phenomenal number of unique hits as a result of a flyer being emailed by the Marketing team of HCL Technologies to their entire workforce, which I’m grateful for.

I embark on my book tour tomorrow, and have been asked to speak at the following places:

22nd Feb – Reliance TimeOut store in Gurgaon, India
23rd Feb – British Council, New Delhi, India
24th Feb – HSBC Private Bank, Mumbai, India
25th Feb – Confederation of Indian Industry, Mumbai, India & Narsee Monjee Institute of Management, Mumbai, India
26th Feb – Gujarat Electronics & Software Industry Association, Ahmedabad, India
1st March – Aventis Business School / New York State University & SP Jain School of Management, Singapore

There’s also quite a few interviews arranged, such as with Hindustan Times, Financial Express and IBN Live.

As is par for the course, I’m sure the diary will change on a daily basis, as pre-planning things in India remains a huge challenge!

Please follow me on Facebook, Twitter, or LinkedIn to track what I’m doing over this tour.

I’m quite excited. Let’s hope it goes well.

3 hours for 3 minutes – update on India Inc

As a result of so many of us sitting on our PCs all day long, use of social networking sites like Facebook, Twitter, Orkut, LinkedIn seem to be popular to build communities of people interested in your views, which in my case is the subject matter of my book – Indian entrepreneurship and business.

Well, this week has been quite intensive as I met with the publisher and the PR team to talk about what lies ahead. I’m delighted that a few large organisations have invited me to talk to them and their clients / members about the book in January, here in the UK. My publisher thinks that there may be some interest in the book in Singapore, so we’re looking at the possibility of including a visit there when I undertake the promotional tour to India. May even do Dubai en-route.

Of course, had some good news that a couple of speaking engagements may take place in New York in April. Will look at visiting DC,  Harvard, Kellogg, and Silicon Valley on that tour. Should we look at other places also?

I forgot to mention that Youtube is also increasingly being used to promote books, so we shot a promo trailer in Canary Wharf last week, which will appear on Youtube soon. I couldn’t believe it took us three hours to film content for three minutes!

Let me know if you have any great ideas for the promotion of the book.

The book site – http://www.indiaincthebook.com goes live this week. Quite excited. Let’s hope you like it 🙂