On the election trail – can a leopard change its spots?

I was in Birmingham yesterday, by coincidence the Leaders debate was taking place at Birmingham University, being hosted by my Alma Mater, Aston University, where I was delivering the keynote address on entrepreneurship at an event organised by the excellent Aston India Foundation & Deloitte.

In conversation with a few guests who’d been invited to the Aston event, one person expressed an opinion which over the past few weeks has been aired but not really hit home with me, as I was too naïve and (perhaps) young to remember the last Tory government.

The gentleman, who’s a small business owner explained that he’d either be voting for Clegg or Brown, when I asked him why he wouldn’t consider Cameron, he said that it didn’t seem to him that they’d do anything to support SMEs – an argument I’ve heard several times, but the killer blow to me was that he went on and explained that he lost his house under the last Tory government. He relived the experience and took the time to, very painfully, explain what happened.

Similarly, I was talking to a hospital doctor, who spoke about how Labour’s done an amazing job in rebuilding hospitals and under the last Tory government, the situation was very bleak – as if they just didn’t care about the NHS. I’ve been expecting nurses and support staff to tell me these kind of stories, but not a doctor.

I’m a Governor of my local school, and in line with this duty, a parent approached me to echo exactly the same theme. He went further to point out that at least there some sense of normality out there – where we live – restaurants seem busy on Saturday nights, shops seem to be trading etc – during the last recession, he remembered reading the headlines in newspapers of people committing suicide because they couldn’t afford to pay their mortgages.

It strikes me, that after all this, can the Tories change the perceptions of being the so called, “nasty party” that people have been relaying stories about to me?

It may be cool and hip to jump on the bandwagon, but can a political ideology and set of values really change that much in such a short span of time?