A Dubai Born Brand Going Global

It’s not often that you witness history, but last night, I observed just that. I’m in Dubai at the moment – a place I must say is not the most endearing for the simple reason that it’s all quite new and sparkly – despite the emirate of Abu Dhabi having to step in to help it honour its financial obligations.

There’s approx 1.5million people residing here, of which the local community constitute approx 15%. The vast majority seem to be from the southern states of India, who work in all capacities from maids & servants, professionals in corporates, and are also major investors with large enterprises in Dubai – all of whom, which have enabled its skyline to be as extravagant as it is.

It’s for this reason that I was truly taken aback to learn that the Ruler of Dubai, Sheikh Mohammed bin Rashid Al Maktoum went to his first ever non Emirati (local population) event in Dubai, and he couldn’t have picked a better one. The event marked the 50th anniversary of an Indian family having invested in Dubai, whose company – GEMS – is a world beater in the education sector.

What’s remarkable about this family and firm is the way they’ve taken the best of being Indian and have fused it with Arabic culture, to set it on it’s path to global success. As an internationalist, I’m going to use this post to not only congratulate the Varkey’s, but importantly to applaud the Sheikh for taking this small, but important step in strengthening Dubai’s ties with the future.

As for GEMS, having looked at them closely, I’m convinced they’re at the cusp of truly becoming a global brand. They may have a 100 schools and educate 100,000 kids, but the landscape is so, so wide for them to paint. Yes, they’ll go through the pain of becoming a business that moves beyond the identity of its owner; yes, they’ll also make mistakes – but having witnessed their flair, ambition, and drive to recruit the best talent, it’d be hard to bet against them becoming “the” first global private education brand.

In Dubai, we may have just seen the future…