3 hours for 3 minutes – update on India Inc

As a result of so many of us sitting on our PCs all day long, use of social networking sites like Facebook, Twitter, Orkut, LinkedIn seem to be popular to build communities of people interested in your views, which in my case is the subject matter of my book – Indian entrepreneurship and business.

Well, this week has been quite intensive as I met with the publisher and the PR team to talk about what lies ahead. I’m delighted that a few large organisations have invited me to talk to them and their clients / members about the book in January, here in the UK. My publisher thinks that there may be some interest in the book in Singapore, so we’re looking at the possibility of including a visit there when I undertake the promotional tour to India. May even do Dubai en-route.

Of course, had some good news that a couple of speaking engagements may take place in New York in April. Will look at visiting DC,  Harvard, Kellogg, and Silicon Valley on that tour. Should we look at other places also?

I forgot to mention that Youtube is also increasingly being used to promote books, so we shot a promo trailer in Canary Wharf last week, which will appear on Youtube soon. I couldn’t believe it took us three hours to film content for three minutes!

Let me know if you have any great ideas for the promotion of the book.

The book site – http://www.indiaincthebook.com goes live this week. Quite excited. Let’s hope you like it 🙂