Was interviewed on BBC TV’s World Business Report yesterday on the issue of Reliance ADA committing $7bn to strengthen their company’s ability to win more infrastructure projects in India.
Asked whether this ambition of Ambani Jnr is a nationalistic move – I had to point out that Indian’s make astute business decisions. First and foremost, take a look at the market. From the moment you land in India, you can’t help but observe the huge challenges India’s creaking infrastructure poses to her global emergence. Some commentators peg the opportunity as being a trillion dollar market.
Having local market knowledge and experience, it goes without that saying that Mr Ambani is well placed to compete in this market. Indian’s may be emotional and patriotic, but you shouldn’t mistake this decision to be anything but a business decision. Investing $7bn to capture a larger slice of a trillion dollar cake seems a good decision.
The Indian Government will be keen to attract global firms to participate in these mega infrastructure projects. Whilst these global firms possess expertise and specialism, they struggle immensly in India for the simple reason that they don’t have local knowledge. They don’t know how to navigate through the cultural maze. This is why we’ve set up Chase India and The India Briefing Centre to help global companies crack India.