Last week, my firm (www.saffronchase.com) launched the India Briefing Centre – a service that can help British firms crack India. The first being bespoke sectoral briefings and training programmes that can provide executives looking to engage with India, the vital information they require to make decisions. Whilst the focus is on briefings, our mainstay is delivering intercultural training for teams from leading companies visiting India, which we’ve been doing over the past decade in various other guises.
From the moment you land to the moment you return back to your home country, you’ll find India to be a land of contradictions. Because of her shared history with Britain and her contribution to the Commonwealth, it’s easy to make the mistake that the same rules apply in India as they do, for example, in the UK. Whether it’s in the workplace, in emails, on phone conferences, or after hours when you’re socialising with colleagues – if you don’t wise up and realise that the rules are different, you’re guaranteed failure and risk alienating yourself.
Our experience tells us that those contemplating working in India are better off having some form of orientation before they leave. Learn the rules behind creating positive relations with Indians and you’ll be far more successful.
From past experience, the segment that everyone really enjoys in our intercultural training programme, is the 15 minute excerpt of a Bollywood film.
Forget what I said earlier about learning the rules – just watch the latest Bollywood flick and you’ll be fine 🙂
If you’d like to read our press release, you can view it here: http://www.saffronchase.com/SC_press_release_May2008.pdf